Business Development ConsultantLiiketoiminnan kehittämisen konsultti in strategy, business intelligence and AI-driven growth– strategia, liiketoimintatieto ja tekoälyvetoinen kasvu
Since 2012, award-winning media and marketing leadership in South Asia, now paired with a Nordic master’s in strategic business development emphasizing data and AI. I help organizations spot opportunities, sharpen decisions and build sustainable growth.Vuodesta 2012 palkittua media- ja markkinointijohtamista Etelä-Aasiassa, nyt yhdistettynä pohjoismaiseen maisterintutkintoon strategisesta liiketoiminnan kehittämisestä, painopisteenä data ja tekoäly. Autan organisaatioita tunnistamaan mahdollisuuksia, tekemään parempia päätöksiä ja rakentamaan kestävää kasvua.
Based in Espoo, FinlandEspoo, SuomiBrands and organisations behind the workBrändit ja organisaatiot työn takana
From national campaigns for the biggest telecom and FMCG brands in Bangladesh, to a conglomerate’s media portfolio, to consulting and coaching across Europe and the US.Kansallisista kampanjoista Bangladeshin suurimmille tele- ja päivittäistavarabrändeille konsernin mediaportfolioon sekä konsultointiin ja valmentamiseen Euroopassa ja Yhdysvalloissa.
Led media planning for 23 Unilever brands, then Telenor and the Robi Axiata account. Seven international awards came from these years.Vastasi 23 Unilever-brändin mediasuunnittelusta, sittemmin Telenorin ja Robi Axiatan asiakkuuksista. Näiltä vuosilta on seitsemän kansainvälistä palkintoa.
Director of Marketing and Communication. Launched Alesha Mart and Alesha Card with Shakib Al Hasan, and delivered the BCB title sponsorship.Markkinointi- ja viestintäjohtaja. Lanseerasi Alesha Martin ja Alesha Cardin yhdessä Shakib Al Hasanin kanssa sekä toteutti BCB-pääsponsoroinnin.
General Manager across 230 brands: ROI-driven media, a 15% buying saving, BI dashboards and e-commerce strategy.General Manager 230 brändin portfoliossa: ROI-lähtöinen media, 15 %:n säästö ostoissa, BI-raportointi ja verkkokauppastrategia.
MSc at the University of Vaasa with a GEM exchange, business development at Amplon Oy, and coaching global teams at X-Culture.Maisteriopinnot Vaasan yliopistossa ja vaihto GEMissä, liiketoiminnan kehittäminen Amplon Oy:ssä sekä globaalien tiimien valmentaminen X-Culturessa.
A strategist who has sat on both sides of the table: agency and brand, emerging market and Nordic, with particular strength in data-driven business recommendations.Strategi, joka on istunut pöydän molemmilla puolilla: toimisto ja brändi, kehittyvät markkinat ja Pohjoismaat. Erityisvahvuutena datalähtöiset liiketoimintasuositukset.
Integrated campaigns that joined mass media, digital and outdoor into one idea, recognised at Goafest Media Abbys and the Brand Forum Awards.Integroituja kampanjoita, joissa massamedia, digi ja ulkomainonta yhdistyivät yhdeksi ideaksi. Palkittu Goafest Media Abbys- ja Brand Forum -kilpailuissa.
Select a photo to view it in full.Avaa kuva täysikokoisena valitsemalla se.
ATL, digital and outdoor fused into one Eid story that became an organic cultural moment for Bangladesh and NRB audiences.ATL, digi ja ulkomainonta yhdistyivät yhdeksi eid-tarinaksi, josta tuli luonteva kulttuuri-ilmiö Bangladeshissa ja ulkomailla asuvien bangladeshilaisten keskuudessa.
Planning lead, digital and mass mediaSuunnittelun vetäjä, digi ja massamediaGrand Prix, Silver 2017Grand Prix, hopea 2017
A 360° Valentine’s campaign. Real love stories became dramas that ranked among the most viewed of the year.360°-ystävänpäiväkampanja. Todellisista rakkaustarinoista tehtiin draamoja, jotka nousivat vuoden katsotuimpien joukkoon.
Media planning leadMediasuunnittelun vetäjäGold, Goafest 2011Kulta, Goafest 2011
An always-on, personalised channel for offers and services that passed 3 million downloads within months of its 2016 launch.Jatkuvasti auki oleva, personoitu kanava tarjouksille ja palveluille. Yli 3 miljoonaa latausta kuukausissa vuoden 2016 julkaisusta.
Led marketing and communication strategyVastasi markkinointi- ja viestintästrategiastaFeatured in Kotler, 2022Esillä Kotlerin kirjassa, 2022
Audience insight and mobile-first activation built to deepen engagement with the brand on its birthday.Yleisöymmärrys ja mobiili edellä -aktivointi syvensivät sitoutumista brändiin sen syntymäpäivänä.
Led the media and strategy teamJohti media- ja strategiatiimiäGold, Goafest 2018Kulta, Goafest 2018Swipe to see more campaignsPyyhkäise nähdäksesi lisää kampanjoita
As Director of Marketing and Communication, launching new brands in the middle of Bangladesh’s cricket fever.Markkinointi- ja viestintäjohtajana lanseeraamassa uusia brändejä keskellä Bangladeshin krikettihuumaa.
Ran the integrated launch campaign of Alesha Mart at a sound ROI.Toteutti Alesha Martin integroidun lanseerauskampanjan hyvällä ROI:lla.
Title sponsor of every Bangladesh Tigers home series for two years.Bangladeshin maajoukkueen kaikkien kotisarjojen pääsponsori kahden vuoden ajan.
City billboards turned into interactive, tech-enabled shopping touchpoints linked to e-commerce.Kaupunkien mainostauluista tuli interaktiivisia, teknologiaa hyödyntäviä ostospisteitä, jotka yhdistyivät verkkokauppaan.
Brand ambassador deal with cricket all-rounder Shakib Al Hasan.Brändilähettiläs-sopimus kriketin monitoimipelaajan Shakib Al Hasanin kanssa.
Real-company challenges from the MSc and Demola in Finland, and the exchange semester in France, several presented to the client’s management.Oikeiden yritysten haasteita maisteriopinnoista ja Demolasta Suomessa sekä vaihtolukukaudelta Ranskassa. Useat esiteltiin asiakkaan johdolle.
A strategy challenge briefed by Wärtsilä’s Director and Head of Strategy & BI, assessing market position and capabilities in decarbonisation and clean energy.Wärtsilän strategia- ja BI-johtajan antama strategiahaaste: markkina-aseman ja kyvykkyyksien arviointi hiilestä irtautumisen ja puhtaan energian alalla.
New business model concepts, from the value proposition and ecosystem to prioritised opportunities.Uusia liiketoimintamallikonsepteja arvolupauksesta ja ekosysteemistä priorisoituihin mahdollisuuksiin.
Redesigned the Study & Chill service; VOAS put several ideas into its next edition.Study & Chill -palvelun uudistus; VOAS toteutti useita ideoita seuraavassa tapahtumassa.
Market attractiveness, competitors and entry strategy for two expansion markets.Markkinoiden houkuttelevuus, kilpailijat ja markkinoille tulon strategia kahdelle uudelle markkinalle.
Erasmus+ hackathon co-funded by the EU: measurable DEI solutions tied to business goals.EU:n osarahoittama Erasmus+-hackathon: mitattavia DEI-ratkaisuja, jotka tukevat liiketoiminnan tavoitteita.
Co-created a solution to the cybersecurity risks of public Wi-Fi so people can connect with confidence.Yhdessä kehitetty ratkaisu julkisten Wi-Fi-verkkojen tietoturvariskeihin, jotta verkkoon voi yhdistää luottavaisin mielin.
Audited a fintech start-up’s infrastructure, ranked risks such as data loss, leakage and phishing, and built an action plan covering MFA, backups, monitoring and incident response.Auditoi fintech-startupin infrastruktuurin, priorisoi riskit kuten tietojen menetyksen, tietovuodot ja tietojenkalastelun sekä laati toimintasuunnitelman: MFA, varmuuskopiot, valvonta ja poikkeamien hallinta.
Dynamic pricing and demand models using seasonality, local events, competition and guest feedback.Dynaamisen hinnoittelun ja kysynnän mallit, jotka huomioivat sesongit, paikalliset tapahtumat, kilpailun ja asiakaspalautteen.
AI recipes plus an auto-built grocery basket, costed over four years with risk-adjusted NPV.Tekoälyreseptit ja automaattisesti koottu ostoskori, kustannukset neljälle vuodelle riskikorjatulla nykyarvolla (NPV).
X-Culture brings students and professionals together in global virtual teams to solve real business challenges.X-Culture tuo opiskelijat ja ammattilaiset yhteen globaaleihin virtuaalitiimeihin ratkaisemaan todellisia liiketoiminnan haasteita.
Alongside client work, Nahid trained media teams at Grameenphone and Unilever Media College, and kept sharpening her own skills with GroupM, Mindshare, Google and Twitter.Asiakastyön ohessa Nahid koulutti mediatiimejä Grameenphonella ja Unilever Media Collegessa ja on jatkuvasti kehittänyt omaa osaamistaan GroupM:n, Mindsharen, Googlen ja Twitterin koulutuksissa.
Built and delivered sessions that turned media planning know-how into shared team capability, from induction to portfolio management.Suunnitteli ja veti koulutuksia, jotka tekivät mediasuunnittelun osaamisesta koko tiimin yhteistä perehdytyksestä portfolionhallintaan.
Specialisation in Managing with Data and Artificial Intelligence, EQF level 7. Exchange semester at Grenoble École de Management (GEM), France, in autumn 2025.Erikoistuminen: Managing with Data and Artificial Intelligence, EQF-taso 7. Vaihtolukukausi Grenoble École de Managementissa (GEM), Ranskassa, syksyllä 2025.
Select a certificate to view it in full.Avaa sertifikaatti täysikokoisena valitsemalla se.
Swipe to see more certificatesPyyhkäise nähdäksesi lisää sertifikaatteja
What clients, colleagues, professors and teammates wrote about working with Nahid, from Unilever and Grameenphone to the University of Vaasa and X-Culture.Mitä asiakkaat, kollegat, professorit ja tiimikaverit ovat kirjoittaneet yhteistyöstä Nahidin kanssa Unileveristä ja Grameenphonesta Vaasan yliopistoon ja X-Cultureen.
Recommendations are shown in their original language.Suositukset näytetään alkuperäisellä kielellään (englanti).
I worked with Nahid apu when I was a Brand Manager at Unilever and she was responsible for the full planning of all Unilever advertisements across all TV channels & programs. Despite her having such a large portfolio to manage - and my brand was only a tiny fraction of her entire portfolio - she never once made me feel unwelcome when I pestered her with inquiries, challenges & suggestions. A welcome breath of fresh air in a corporate world where no one seems to listen to each other, I have tremendous respect for Nahid apu - for her attitude to always be prepared to do what she can to help - no matter how junior you were to her. I wish her all the best!
I had the privilege of working alongside Nahid during the 2025 X-Culture Global Business Week in Finland, and I wholeheartedly recommend her. As an ambassador for the conference, Nahid played an integral role in ensuring the event ran smoothly from start to finish. Nahid’s responsibilities ranged from event preparation, such as managing registration, organizing the Welcome Reception and Gala, to overseeing day-to-day operations during the conference itself.
I worked with Nahid Jahan apu for four years, and during this entire time I thoroughly enjoyed partnering with her on media buying and planning projects. She is an excellent strategic thinker and on multiple occasions she created media plans that resulted in amplified reach using optimized advertising spends. I firmly believe she will be an asset to any team and organization she chooses to join.
I had a pleasure to teach Nahid in our program “Strategic Business Development”. Nahid is keen to learn, hard-working, and a good team player. Nahid has been contributing to our program remarkably thorough her studies.
Nahid was the supervisor of the media agency for our company for about four years. She has a knack for providing clear insight that helps us make crucial decisions for our business. She did so in a way that was easy to understand and digest. When we hired the media agency to help with our branding campaigns, she provided insights that helped us make clear decisions for our company’s new look. She has the ability to understand what is important to us and our customers and marry them together in a creative way.
I had the pleasure of working with Nahid Jahan during the Demola 2024 Cybersecurity Project. Nahid stood out for her strategic thinking, problem-solving skills, and ability to align cybersecurity innovations with real-world business and sustainability goals. She effectively bridged the gap between technical development and business strategy, ensuring our solutions were both innovative and practical. Despite team challenges, Nahid remained resilient and dedicated, demonstrating strong leadership and collaboration.
I had the pleasure of working with Nahid on several study projects at University of Vaasa, and I can confidently say she was one of the most supportive and empathetic team members I have worked with. Her natural ability to foster a sense of unity within the team made a huge difference in our group dynamic. She is also highly knowledgeable strategic business developer with a special interest in sustainability, with several innovative ideas how to build and create better solutions to support business, customers and planet. I am truly grateful to have worked with Nahid and can highly recommend her for any collaborative environment where emotional intelligence, team building and support matters.
I had the pleasure of teaching Nahid in my Sustainability and International Business Ethics course at the University of Vaasa. Nahid stood out as an active and engaged student. She wasn’t afraid to challenge the status quo. Her participation in case discussions was always constructive, and she demonstrated a clear understanding of complex ethical and sustainability issues. Nahid’s strong profile also stood out among numerous applicants for the DIGI-ME exchange program, a collaborative initiative between the University of Vaasa (Finland) and Grenoble School of Management (France). She was selected to participate in the program to further develop her digital competencies as a business student.
I had the pleasure of working with Nahid on numerous projects, as our collaboration came naturally. Nahid is a true team player—innovative, productive, and driven. She brings a wealth of expertise from her long and distinguished career, and she faces challenges head-on without hesitation. I can confidently recommend Nahid for any role—she always takes ownership, delivers reliably, and brings so much more to the table.
She can take any feedback and convert it into reality with facts and figures. Working with her was very comfortable as she always gave a comfort zone to her valued client with her passion and experience. She is good in both the agency part and the client end. I wish her a very progressive career ahead.
I have worked with Nahid as the Media Planning and buying partner for Unilever. Not only we successfully worked towards delivering effective and efficient media implementation, but I would also like to compliment Nahid on her brilliant focus and understanding of brand needs. Wishing her all the success…
It is my great pleasure to share few thoughts on Ms. Nahid Jahan whom i know for the last 20+ years. She worked in Aventis Pharma, Human Resource Department as an internee. I was the Head of HR at that time. She was a fast learner. Always very attentive, sincere and possessed a very positive team attitude. Her performance was excellent.
Nahid is one of my most treasured comrades, with whom I explored the world of advertising. I never came across someone full of so much energy and dedication. When it comes to crafting effective and innovative media plans, I always look back on how Nahid used to do it as I have learned so much from her. A seasoned marketing communication expert like her with a specialization in media combined with the experience of working in so many different industries is rare in Bangladesh Market. With her own merit and indomitable spirit, she made her own mark and curved her upward path.
Nahid is a media professional who has evolved with the industry. I found her to be passionate in driving brand growth and awareness. She worked to bring brand plans with the right fit of media plans and implement the execution part working with all stakeholders.
Nahid has very good knowledge about media planning. She is very innovative. She is outspoken and direct in her work approach. Its very easy to communicate with her. She is dependable. As a client, I was comfortable working with her.
A terrific personality with a strong mind of her own. As a part of my EY assignment I did reviewed her work for GP Telnor Dhaka. She demonstrated extreme care to present her work. She stood her ground to make her point. It would be my pleasure to work with her again.
I've worked with Nahid during her stint at Mindshare. She is adaptive and diligent at her work. Her working and strategic knowledge on media is immense. She focuses on innovative ideas to deliver best out of communication challenges. Wishing her good luck for a bright and prosperous future.
Nahid Jahan is a passionate and self motivated media professional who would spend sleepless nights with tasks / work / analytics or reports, just to be satisfied. I was fortunate to find her in my media agency planning team in her early days of career and we exchanged and learned a lot together. Since then I have seen her grow and mature through the Mindshare system that helped her understand the details of media management. She has contributed to all Unilever brands in Bangladesh market, Grameenphone, GSK and lately Robi Axiata business to manage their marketing communications in the media sphere.
Nahid Jahan is the amazing mentor I have ever had in my professional career. She has amazing strategic and analytical skill. She is an irreplaceable resource in the industry.
Open to business development, strategy and market intelligence roles and projects in Finland and across Europe.Avoin liiketoiminnan kehittämisen, strategian ja markkinatiedon tehtäville ja projekteille Suomessa ja muualla Euroopassa.
Professional recommendations are available on request fromSuosittelijat saatavilla pyynnöstä:
Kimmo Kallioniemi CEO, Amplon Oy, Turku, FinlandToimitusjohtaja, Amplon Oy, Turku Shahriare Mahmood Chief Product & Sustainability Officer, SPINNOVA, Finland
